I know movie tie-ins are nothing new, and most movies have them - you've got phones from the Matrix, Disney toys at McDonald's, etc. But these tie-ins with the new movie The Cat in the Hat are just out of control. I'm not sure how many commercials I've seen now pimping various Cat in the Hat merchandise, trips, etc. Mastercard's giving away trips to Universal Studios, you can buy ornaments at Burger King, and you can buy seemingly anything you want on the website. It's completely out of control and I have to wonder how Mr. Geisel is feeling with his books being used in such a way.

Added Later: Looking around the site, it even appears you can browse through ALL 16 different partners from the movie - everything from Peanut Butter to Postal Services.

URL: The Cat in the Hat